Shopify variant selector · dedicated product URLs · 2024
Curet
A custom-coded Shopify variant selector for Curet that opens each variant as its own product page, so every variant has a dedicated URL customers can link to and share.
Visit the store
Problem
Curet wanted each product variant to have its own full product page — its own images, details and URL — rather than being tucked inside a single page's dropdown. Shopify's default variants share one page and one URL, so there was no native way to give a variant a dedicated link a customer could land on or send to someone.
Solution
We custom-coded a Shopify variant selector that maps each option to a separate product and opens it on click, so every variant gets its own product page URL while still feeling like one connected product to the shopper. Built in Liquid to match the existing theme, with no extra apps weighing the store down.
Result
Every variant now has a dedicated, shareable product URL customers can land on directly, with the selector keeping the browsing experience seamless — live on curetshop.com.
Built with
- Shopify
- Liquid
- Custom code